Rooted in Sustainable Fashion

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Eco-friendly fashion is the ‘in’ thing these days. At Sue Mue, however, we believe sustainability is not just a trend but the need of the hour. With increasing carbon footprint and inhumane practices of clothing production coming to light, it is imperative to encourage earth-friendly...

One For The Road

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We here you are off to a holiday. But before you rush into it, we would like to quickly run you through the brand new travel wardrobe at Sue Mue. Our design team's top tip for getting dressed this winter: Layer, layer, layer. Since it is predicted...

Hues of Tradition ft. Sue Mue

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The sparkle of love in her eyes The colors and tradition in her guise She lives and breathes her dream on the rise In her royal heritage, the treasure lies -Kriti Sethi Sue Mue, the bespoke boutique that has been the couture destination of choice for almost four generations of...

A Fashionable Passion

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Sue Mue and Anisha Oberoi, Fashion Editor & Design Manager, Amazon Fashion-India,  come together to support Breast Cancer Awareness this month. To support Breast Cancer Awareness this October, Sue Mue collaborates with ELLE Breast Cancer Campaign to create a special collection following the Pink Ribbon symbol...

A Festive Ensemble

A Festive Ensemble

Sue Mue presents Bani Thani collection for the festive season of 2016. The latest range is an indigenous tribute to the heritage, colours and traditions of Marwar. Designed for today’s woman of substance, the Autumn/ Winter 2016 collection is inspired by the rituals of Marwar region...

Neena Aunty: A Walk Down Memory Lane

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Flashback to the mid-1970s when Neena Sharma had joined Sue Mue, then known as Priyadarshini.  Few people are born with the grit, vision, perseverance and business acumen that Late Neena Sharma was endowed with. Addressed affectionately as Neena ‘Aunty’, she was the soul of Sue Mue...