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Mystical and Alluring: Find Your Aafreen with Sue Mue This Season

You come to us from another world From beyond the stars and void of space. Transcendent, pure, Of unimaginable beauty, Bringing with you the essence of love ~ Rumi [embed]https://www.youtube.com/watch?v=EIpAVK_FmbY[/embed] Persia – the land of untold mysteries – is the inspiration for Sue Mue’s Fall-Winter 2018 collection Aafreen. The land where the legendary Sufi poet...

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A Mother’s Promise

[embed]https://www.youtube.com/watch?v=5rrSkWHJWo8&feature=youtu.be[/embed] There’s something very special about the bond between a mother and her daughter. And no one understands it better than Sue Mue. Run by three generations of women, we understand the care that every mother puts in for her daughter’s wedding. The trust that a...

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Nude Shades Rule Wedding Wear this Season

New ‘nude’ winds of change are blowing through the Indian bridal fashion scene this spring-summer. With international catwalks reflecting a more neutral vibe, and with the Indian summer promising to shine hot and bright, modern brides are opting for nude shades for their wedding-wear. It makes...

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A Destination Wedding and the Allure of Ariella

An invite to a friend’s or cousin’s wedding is just the beginning. What follows is a dream of regal landscapes as Sue Mue’s Ariella woman takes centre-stage. Dressed in raw silks, lush velvets and delicate georgettes, her capes, shararas and palazzos sweep the palaces of yore...